Instagram 101
Instagram is undeniably one of the most important social channels that exists today. It actually has the highest average engagement rate of all the main social channels, beating Facebook and Twitter. People are now spending an average of 53 minutes per day in the photo-sharing app.
Sharing visual content is the best way to let your audience know what you’re about and build a relationship with current and potential future residents. On social media, posts that contained visual aspects had a 650% higher engagement rates as compared to posts that only contained text.
Embrace the potential that Instagram offers to encourage a response to your brand, and you’ll see a positive impact on the success of your property overall – from visibility through to leasing and resident retention.
In the video below, Emily Dimsdale and Emily Endress in our Corporate Marketing Department share useful tips on capturing quality content, utilizing the Lightroom app as a photo editing tool, and presenting a unified and consistent feed on your Instagram account.
Link to Lightroom Presets on Creative Market - Lightroom Presets on Creative Market
Contest Giveaway!
Earn a chance to win a drawing for a $100 Amazon Gift Card if you do the following action items below.
Leave a comment with an Instagram account you follow that inspires your own content creation.
By 5:00 PM EST on Sunday September 15th, create a post on either your property or personal Instagram account. Make sure to tag @preissco within the picture (not just in the caption) to be eligible to win. You must be following the @preissco account to qualify. We will be selecting a winner based on the post showing the most combined creativity and quality.
Winner will be announced on Monday, September 16th.
