On Campus Marketing 101
On campus marketing can be intimidating to anyone, especially someone with little to no experience. But you should feel comfort in the thought that on campus marketing does not come natural for most people, even those who’ve done it numerous times.
That’s why it’s important to learn from others who can share their experience and insight. Reagan Evert, Marketing Manager at University Village Clemson has outlined some tips for anyone who needs some guidance on executing their property’s on campus marketing plan.
Key Takeaways:
Timing Is Key - Don’t go marketing on campus at random places and during unusual times just to say you’ve done so. By strategically choosing the most effective time and place, you will be able to maximize your exposure to the students you want to reach.
Be Prepared - Don’t waste valuable time with last minute preparations. Know ahead of time what your game plan is and gather all necessary material before hand so you can hit the ground running.
What Do I Do With My Hands? - Engaging with strangers is scary, but remember that the best way to stand out in someone’s mind is by relating to them in some way. Avoid coming across as a pushy sales person and try to have a conversation that can create a connection.
When There’s A Will, There’s A Way - Don’t be discouraged if you run into any challenges or if you have to alter your marketing plan. Find other methods to interact with people so you stay relevant.
Energy Is Contagious - People can sense when you’re being authentic or not. If you don’t believe in what you’re saying or representing, how can you expect the other person to?
Follow Campus Guidelines - Respect any rules and regulations your school has to avoid earning a negative reputation. We always want to present ourselves as a good partner to the University.
